Firstly, hey to all my followers =) Secondly, i’ve been a bit rubbish at posting anything on here since summer, mainly because of work placements, holidays, having too much fun, uni etc…so thought i’d just write a bit about how this year’s been going, sum up what i’ve learnt and that.
So had a pretty busy summer, enjoyed what sunny days there were and made the most of being with my mates and family. One of the highlights though was definitely doing a week’s work placement at Big Fish. Still remember getting their email asking me to come in for a placement and walking around in pleasant shock for days! When I finally got there, I was seriously nervous, what if I didn’t know how to do anything? What if they didn’t like me? What if someone asked me to make coffee? Luckily, everyone I met at Big Fish was really friendly, and I loved how they were more like a big family than just people working together. I’m a really shy person so it took me a few days to get into proper conversations with people, but I wish i’d been able to stay on a bit longer to really get to know people well. I learnt more in that week than I think I did in half a year of uni! Can’t recommend doing placements enough, it gives you the opportunity to finally apply all the skills you’ve accumulated over the years but have only ever been seen by uni tutors and your parents. Was great to be involved in different parts of the design process, from putting packaging mockups together, to documenting brand insights and creating a presentation for Dorset Cereals, running around London sourcing props for photoshoots, to how to empty egg yolks without breaking the shells. I think it was really valuable just to be working in that kind of creative environment - always buzzing and something different happening each day. Can’t wait to go back at Christmas!
Was sad to see summer end and wasn’t particularly excited for starting third year but that changed when I settled back into Notts and got my first brief for the year - redesigning J2O for the future. Haven’t been great with branding/packaging projects in the past so wanted to have one final shot at a brief in that area. So far its been going really well, having really realised the importance of research and consumer insights in informing the design outcome. Working on some visuals for my concept now, which I hope to post sooon. Working on an ISTD project at the same time, looking at the idea of a ‘Blind Spot’. Another research led project i’ve been looking at everything from the physical blind spot in our eyes, to the idea of the three wise monkeys who can be interpreted as turning a blind eye to what we don’t like. On top of this, dissertation draft is due in Friday and i’m definitely procrastinating right now by writing this =P 3/4 done so far, looking at how and why sensory branding has been used by companies in different retail sectors. The main reason is to stand out from today’s cluttered marketplace and appeal directly to the customer’s emotions through appealing to our senses. Should probably get back to that now so I apologise for the essay, but congratulations if you made it this far, I feel honoured xD If there is one thing this year has taught me so far, its to take projects less seriously. Worrying about whether i’m ‘doing it right’ or not took the fun out of design, so now i’m trying to take a step back and remember why I enjoyed it so much in the first place =) this hopefully also signals a return for more posts on here so watch this space!